Wednesday, August 12, 2009
Conference Recap - Linore Rose Burkard, Book Marketing 101
Linore Rose Burkard is the creator of "Inspirational Romance for the Jane Austen Soul." Her characters take you back in time to experience life and love during the era of Regency England (circa 1811 - 1820).
Ms. Burkard was raised in New York, where she graduated magna cum laude from the City University of New York with a Bachelor of Arts in English literature. She lives with her husband and five children in a town full of antique stores and gift shops in southwestern Ohio. Her hobbies include working on four new Regency novels, family movie nights, swimming, and gardening.
One of the keynote speakers this past weekend at the FaithWriters conference was published author, Linore Rose Burkard. Linore's journey to publication is unique because she originally self-published her book and was "discovered" by a traditional publisher (Harvest House).
The main reason Harvest House found Linore was that Linore was easy to find. Yes, she'd written a great book but, more than that, she mastered the marketing of that book. Or, really, the marketing of herself as an author. Many authors cringe at the thought of self-promoting. Especially Christian authors who have been taught to never - ever - toot their own horn. But, hey. This is business. Advertising your excellence in electrical work or plumbing or sales wouldn't be a problem, would it? Then why should advertising your excellence as an author?
So Linore understood the idea of marketing. And because she did, she landed a contract.
While I would love to relay, word for word, everything Linore taught in her workshop, Book Marketing 101, I can't. What I will do is list below some of the best ways to get your name out there and market yourself and your book. Try to do as many things on the list as possible. Print it off and use it as a checklist. The more places you "are", the more people who will "see" you. Including agents, publishers, and (future) readers.
Targeted Online Groups (like Yahoo Groups)
Blog - If you don't already have a blog, create one!
Interviews (radio, web, print) - (PLUG for myself - if you have a book out and would like to be interviewed, I'd love to interview you - just shoot me a note!)
Articles (write free articles for Ezinearticles.com or other)
Review books for others
Email Capture (give away a freebie for signing up for newsletter - an ebook you've written, etc)
Testimonials by others who have worked with you/read your work
Bio Page / Media Room
Reader Resources (offer something for your readers that will benefit them)
Calendar (listing where you'll be or what you've got coming up)
Video book trailers
Ads (both paid and free)
Promotional items (bookmarks, etc)
Join Professional Organizations - ACFW, RWA, FaithWriters.com
Coaching other writers
Snail Mail Campaigning
Conferences - go to as many as possible (and that you can afford)
Classes / Seminars
Contests- Enter lots!
So there you have it! Linore has offered excellent advice on marketing yourself and your book. Of course, she expanded on each of these things, but you have the idea. Marketing may not necessarily appeal to you, but it IS necessary for your success. Linore is living proof!
Visit Linore online